Good writing and smart strategy start with knowing your audience. Not sure who that is? This tool can help you figure out your ideal customer profile. It takes about five minutes.
If you’re a retainer client, or someone who’s working with me on content pillar strategy, please copy and paste what the tool tells you about your target audience on LinkedIn in an email to jenn@wordthatcounts.com. I’ll take it from there!
If you found this some other way, I hope it helps. If you need someone to help you develop a LInkedIn content strategy or write your posts in your voice, I’m happy to talk through options.
Try it out!
Let’s figure out who you’re trying to reach.
Start with the basics: the problem you solve and the result you deliver. Don’t overthink it — just answer as if you were talking to a friend.
Be specific. “I help people grow their business” is too broad. What’s the actual pain?
What changes for them — in their business, their visibility, their confidence?
Think about the people you’ve loved working with.
Your best clients are a blueprint. Let’s look at what made them the right fit.
Think about their role, mindset, situation, or goals — whatever made the work click.
Naming who you don’t want helps sharpen who you do.
What kind of person are you talking to?
Select all the job titles or roles that fit. It’s okay to pick several — you can narrow it down later.
What kind of company do they work at?
This helps shape the language and context of your content.
Geography and what they care about.
Almost there. A few more details to round out the picture.
Anything else that matters?
This is your chance to add nuance — a detail that doesn’t fit neatly into a checkbox.
Mindset, values, a stage they’re at, something they’ve tried before, a belief they hold — anything goes.
This often reveals the big gap your content needs to close.